When doing any kind of keyword research on the free keyword tools available, it’s important to know exactly how much competition your particular search phrase has before buying your domain name, setting up the categories of your site and even writing your articles and blog posts.
This tutorial will show you a quick and simple way to find out the exact phrase match competition for your long tail keyword phrases.
After doing a keyword search, Go to the Google home page and type in your specific search term inside of “Quotation marks”.
Hit enter on your keyboard and when the search results load up in the screen, look to the right of your screen for the Number of Results listed.

As you can see in the image above the number of web pages for the search term “My Phrase In Quotes” is only 9.
If we were to perform the exact same search without the “Quotations”, the number would be considerably higher.

As you can see, there is now 8,010,000 pages with the words My Phrase In Quotes, which is quite a fair amount of difference between the two.
In the top example using the Quotation marks, you are looking for all pages indexed in Google with the exact phrase, all four words in the exact order.
Whereas, in the second example you are seeing all pages that contain the words My Phrase In Quotes, in any particular order.
There is a lot of speculation as to what is the least number of competing web pages you need to target when using this method.
The least amount the better obviously, but there are other factors that do come into play as far as on site optimization and the strength of the competitions web site is concerned, that I will save for another day.
But using this method of gauging your competition in Google will give you an insight as to the likely hood of you getting ranked on the front page of Google for your specific keywords or not.
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