Do You Have A Vision Or Purpose?

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Recently I have been talking about the importance of Planning Your Web Site.

The main reason I emphasize this is;

One, it helps to clear your thinking and Two; it helps you to establish a clear and well defined Vision Statement for your website and online ministry.

By clearly articulating and sharing your vision and purpose for your online ministry, you will…

Establish who you are trying to reach.
Be kept accountable.
Clearly inform your readers what they can expect from you.
Remain focused in your particular ministry.

After thinking about my own vision and plan for this site, I thought I’d go back to the drawing board and re-examine my own “Vision Statement“.

Currently the site has a Vision Statement that reads,

“Strategies and Tips for Christian Ministries Online.”Now that isn’t the first vision statement I came up with, and to be honest I think it’s Ok but, could I do better?

Have I clearly targeted a specific audience, have I clearly defined my vision or goal, and is it just plain vanilla and boring.

How can I really make my purpose stand out?

I don’t want to leave any doubt in the mind of a new visitor to this site as to what they could expect to find. I want them to know very quickly whether the information that I have will help them or not.

So in trying to rethink my vision statement I thought I would ask myself the following questions…

Who is my target audience?
How would I clearly describe my purpose, vision and goal for this website.
How can I convey my vision in a way that is short and to the point.
Can I create curiosity and still clearly state my purpose.
How can I express my enthusiasm for my Vision without it sounding like hype or being to over the top.

So far I am still toying with a few idea’s and will continue to refine and pin down my vision statement until I have really nailed what my site is about.

I think also that as the site grows I will need to revisit my vision and make sure I have remained focused on what I set out to achieve, and also be prepared to stretch and expand the vision if needed.

I guess your vision and perspective will change over time, so in order to keep growing and moving forward your vision always needs to be out of your reach, or how else will you ever strive to reach or fulfill your purpose and vision.

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